Global Media Manager H/F - Uriage

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands :
- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,
- And Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand's media strategy globally.

This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).

KEY RESPONSIBILITIES

Media Strategy & Execution - France
- Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments
- Lead end-to-end campaign management in collaboration with the global media agency : briefing, activation, budget tracking, optimization, and wrap-up
- Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities

Global Coordination & Market Support
- Develop and deploy global media guidelines : strategic frameworks, playbooks, formats, KPIs, and benchmarks
- Support local teams in adapting the global strategy to their markets : market calls, strategic consulting, and validation of key plans
- Animate a global media community to share best practices and scale successful initiatives

Performance Measurement & Optimization
- Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.
- Lead post-campaign analysis and provide actionable insights to inform future activations
- Challenge agency recommendations to continuously improve targeting, formats, and efficiency

Cross-Functional Collaboration
- Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns
- Take part in strategic planning meetings, bringing media insights and data to the table
- Contribute to internal media education through tools, workshops, and clear reporting

Innovation & Media Excellence
- Drive media innovation across the organization : testing new platforms, integrating AI tools, predictive targeting, advanced measurement
- Stay ahead of market trends, competitors, and technological shifts to fuel innovation
- Represent Uriage with a strong voice among global media partners, platforms, and agencies

Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
Strong expertise in Paid Media, performance marketing, and omnichannel strategy
Proven experience managing a local market (ideally France) and leading global strategy or guidelines
Comfortable working in a matrix environment with multiple stakeholders
Analytical mindset, confident with KPIs and media dashboards
Strong communication skills, proactive, structured, and solution-oriented
Fluent in English and French (English is used daily)