
CDI - Senior Apparel Product Line Marketing Manager - W - M H/F - Salomon / Groupe Amer Sports
- Annecy - 74
- Intérim
- Salomon / Groupe Amer Sports
Les missions du poste
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
The Mountain Sport Company, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept : the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.Are you passionate about apparel and driven by consumer insights? Join us as a Senior Product Line Manager and help shape an innovative product offering rooted in market trends and global business strategy.
You should bring at least 5 years of experience and proven expertise in the apparel sector. A background in the sporting goods or outdoor industry is a strong plus.
Your mission :
Audit of consumer market needs
- Identify trends, market needs, consumers, and retailers on the basis of the brand strategy and the Business Division.
- Carry out competitor studies in the universe relating to its scope
- Collect feedback from various consumer studies and databases to help develop product lines
- Build and lead own international network (experts, practitioners, retailers, communities, etc.) to increase knowledge of sports culture and evaluate future concepts.
Building the product offering
- Help draw up the product development strategy for its scope and deploy IT on the basis of consumer and market expertise
- Help structure the product offering (NB : in tandem with merchandising) (see WSE specificity)
- Define the product story and the arguments of the product offering for the area concerned
- Produce product briefs, communicate them, get the teams on board and monitor the implementation of the product offering for its scope (NB : this is the core of the job, and all the missions feed into IT)
- Organise market and consumer assessments of projects and products within the scope of the role
- Participate in product development project groups throughout the product creation chain
- Guarantee compliance with KPIs (minimum production, margins, lead times, etc.)
Presentation of the product offering
- Present the product offering to internal audiences (NB : example : SSL and Business Package) and external audiences (on request) and take an active part in new product launches
- Participate in the definition of communication and training tools
Tool administration
- Compile and ensure the accuracy of Product Line Management tools for its scope
Le profil recherché
Your profile :
- Experience : 5 years of professional experience in a similar Product Marketing or Product Line Management role
- Education : Master's degree in Marketing or a related field
- Computer skills : Proficiency in Microsoft Office Suite
- Language : Fluent in English, both written and spoken
- Softskills :autonomy, initiative, challenge-driven mindset, collaborative spirit, and the ability to rally and unite others.