Consumer Insights Apprentice Alternance H/F - Groupe Menway

Yupeek is a recruitment agency dedicated to matching passionate students and young professionals with forward-thinking companies in tech, entertainment, and digital industries. Our mission is to help the next generation build meaningful careers while ensuring companies find talent that truly fits their values and ambitions.

Our client is a leading global publisher and developer of entertainment content, part of an internationally recognized group operating across the video game, toys, and amusement park sectors. With 15 offices worldwide and operations in over 50 countries, their European headquarters in Lyon, France is the strategic content hub for the Western market.As a Consumer Insights Apprentice, you will join the Business Intelligence team and support the Consumer Insights Manager in helping internal teams (marketing, production, strategy) make data-driven decisions based on market and player insights.

You will :

- Manage full research projects in coordination with internal teams and external agencies (from briefing to final reports)
- Create and analyze quantitative and qualitative studies (concept testing, post-launch surveys, etc.)
- Design and deploy surveys via Qualtrics or SurveyMonkey
- Interpret results and present insights through clear dashboards (Power BI is a plus)
- Track and analyze entertainment trends to provide actionable recommendations
- Support playtests to improve player experience (internal and external)
- Continuously improve methodologies to adapt to evolving market trends
- This apprenticeship offers the chance to develop deep expertise in market research in a global and creative industry.

- Currently enrolled in a Bachelor's or Master's degree in marketing, project management, or business
- Previous experience (internship or student project) in consumer insights or market research is appreciated
- Fluent in English (spoken and written); French is a plus
- Proficient with Excel, PowerPoint, and ideally with survey tools (Qualtrics, SurveyMonkey)
- Familiarity with Power BI or any data visualization tool is a big plus
- Interested in the video game or entertainment industry
- Curious, analytical, and able to manage multiple priorities with autonomy
- Strong interpersonal and communication skills

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