Senior Brand Manager Kiri Out Of Home Suresnes France H/F - Groupe Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you !

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project !

#IWorkForAllForGood

MAIN DUTIES

Within the KIRI Global Brand Team, you will contribute to the innovation and renovation strategy of the brand (topline & bottomline) at worldwide level, with a specific focus on OOH (Out Of Home) and collaborations in Europe, Middle East and Southeast Asia.

You will contribute to define KIRI's 5-year business plan, building innovation strategy & fueling the pipeline with a specific focus
- On Out of Home as a key engine of innovation.
- On the key countries you will work with (Europe, Middle-East & Southeast Asia)

You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers and operators.

You will contribute to reaching 6.5% Bel innovation rate.

You will report to the Global Head of Kiri innovation and manage 2 people

DETAILED RESPONSIBILITIES

Market dynamics
- Understand consumer and customers / operators needs, category and customers in key markets
- Understand business challenges & opportunities of the Key countries you will work with
- Benchmark products against key competitors and inspiring brands
- Recommend new business opportunities based on strong insights

Portfolio & brand strategy
- Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee
- Contribute to the brand strategic plan in collaboration with the major local markets
- Define the innovation pipeline of OOH for the brand and of retail in collaboration with our local markets
- Collaborate w/ global OOH team to meet Bel OOH ambition
- Consolidate co-branding and partnering executions and continuously improve execution

Positive inno-reno
- Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams
- Get key countries full commitment to ensure project execution
- Validate stage gates, resource allocations and project shifts in Brand CoDev meetings
- Challenge and approve innovation & renovation countries' requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes
- Manage innovation budget (consulting, design agencies, research agencies) for your scope

Team management
- Manage 1 junior brand manager and 1 intern
- Assign projects and missions to upskill the team
- Provide regular feedbacks on performance and identify room for improvement
- Build robust Individual Development Plan with trainings along the year
- Foster a culture of innovation

WHAT BEL GIVES YOU :
- An international French family-owned group
- A positive, responsible and profitable growth model, with strong CSR commitments
- Iconic brands
- Skills development : strategic thinking, business development, market knowledge, ability to drive and influence projects, people management
- Growth opportunities across functions and geographies

+
- Hybrid work model incl. 2 days working from home
- CSE (comité Social et Economique), restaurant on premises, cheese bar...

PROFILE
- Minimum business or marketing bachelor's Degree required
- Mini 7 years of experience in CPG marketing or brand management, incl. in Out of Home
- At least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills
- Strong leadership skills : Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience
- Positive and solution-oriented
- Strong project management skills : engage, collaborate, challenge
- Ability to manage complexity (number of projects and/or countries),

Business & marketing skills
- Knowledge of product value drivers (nutrition, CSR...)
- Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
- Knowledge of Out Of Home specificities

Language skills
- You are fluent in English and French

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.