Brand Manager H/F - Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you !

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project !

#IWorkForAllForGood

Within the marketing Team, you will contribute to the definition of brand strategy and BE in charge of the full development of key projects, in order to generate additional volumes, turnover and margin.

You will lead a positive inno-reno projects from exploration to launchstagein strong partnership with your group brand manager and as an advocate for consumers.

MAIN RESPONSIBILITIES :

Portfolio & brand strategy :
- Define with the Marketing Manager the long-term brand strategy and its translation into growth pillars
- Recommend and put in place the necessary marketing activities based on data's to develop the market share of the Brand. Contribute to the definition of business objectives.
- BE the owner of portfolio strategy, including securitization of the core while participating in the long term innovation strategy and its implementation (codev, pack design, launch strategy, etc.)

Activation, Innovation & integrated communication
- Define with the Marketing Manager the annual marketing plan for the brands and lead the perfect execution of the activities, both above & below the line
- Contribute to definition of the media and digital strategy for the Brand
- Assure clear briefing of partners & follow up for above and below the line activities
- Identify and implement on-point communications and activations
- Define the touchpoint mix and the campaigns (messages, orchestration...)

Business development planning & delivery :
- Owner of the A&P (budget), define the best allocation of spending's to achieve the business objectives for the activations, equity building and innovation support.
- Elaborates and control the budget dedicated to brand activation

Data analysis :
- Analyse consumer and market data (Nielsen, GfK, Ipsos) for the brand and competition, to define fact-based recommendations, objectives, and Strategies for the Brands
- Contribute to the financial analysis of portfolio & key products

KEYS PERFORMANCE INDICATORS :

Qualitative :
- - Pertinence of strategic vision and recommendations
- Open mindedness, challenge, initiative, drive, priority setting, focus
- Enthusiasm and creativity
- Efficiency and quality of relationships with contacts
- Adaptability, capacity to collaborate cross functionally
- Quality of advertising tools and NPD projects implemented

Quantitative :
- - Product profitability
- Marketing budgets and their control
- Planning & goals respect
- Other KPIs, i.e. penetration, frequency
- Market share
- Brand evolution %
- Final P&L brand contribution

QUALIFICATIONS & EXPERIENCE :

Minimum level of education and professional experience needed :
- Master Degree in Marketing
- Minimum 2 years of relevant professional experience within complex and international organizations (preferably FMCG), in trends definition, target identification, content localization, activation definition and in Digital Marketing

Required skills for the job :
- Business & marketing skills
- Ability to integrate product value (nutrition, CSR...) into activation campaigns
- Ability to drive the growth of brand equity
- Expertise in touchpoint's requirements, potential ROI and targeting
- Ability to lead brief development and develop visual assets
- Ability to build omnichannel activations
- Ability to process large amount of data inc. financial data
- Familiar with panel analysis (Nielsen, GFK)
- Ability to manage stakeholders across entities and functions
- Entrepreneurial spirit and team player
- Creative and open-minded
- Interest for management

Language

Fluent in English and French or Dutch

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