CRM & Lifecycle Marketing Manager - Mobile App H/F - Posse

We build. You enjoy!
Posse is a veryclosetoparis-based app studio building innovative and scalable mobile apps!We are looking for a CRM & Lifecycle Marketing Manager to lead our CRM strategy and conversion funnel optimization across our apps.

Your goal: maximize user lifetime value (LTV) by improving onboarding, paywall conversion, pricing, and retention through multichannel CRM campaigns and data-driven experiments.

CRM & Lifecycle Marketing

Design, execute, and optimize multichannel campaigns (email, push, in-app, retargeting).

Define and manage user journeys: onboarding, activation, conversion, churn prevention, reactivation.

Build segmented and automated flows to improve engagement and retention.

Work closely with product, UA, and design teams to ensure consistency and performance of messaging.

Funnel & Conversion Optimization

Audit and optimize key conversion flows: sign-up, onboarding, paywalls, web-to-app, in-app purchases.

Run A/B tests on content, offers, pricing, and timing to improve activation, paywall conversion, and retention.

Collaborate with product and dev teams to prioritize funnel optimizations requiring technical involvement.

Analytics & Reporting

Define and monitor lifecycle KPIs: activation, paywall conversion, ARPU, CLTV, churn, retention.

Build dashboards and provide clear, actionable reports to guide business decisions.

Share insights and recommendations with the team to feed the product and marketing roadmap.

- Mandatory experience with subscription-based mobile products.
- 3-5 years of experience in CRM, lifecycle marketing, or marketing automation, ideally on B2C apps.
- Strong hands-on expertise with CRM tools.
- Proven track record in revenue optimization: onboarding flows, paywall performance, pricing strategies, and promotional offers.
- Solid experience managing large user bases (hundreds of thousands of users) with advanced segmentation.
- Strong A/B testing mindset: design, run, and interpret experiments across funnels and campaigns.
- Familiar with App Store & Google Play dynamics (ASO basics, subscription models, in-app purchase flows).
- Data-driven: comfortable building dashboards, analyzing KPIs, and making actionable recommendations.
- Skilled in content creation and copywriting for CRM campaigns (email, push, in-app).
- Strong cross-functional collaboration skills with product, design, UA, and data teams.
- Curious, proactive, and able to thrive in a fast-paced startup environment.
- And funny ^^