Omnichannel Hub Activation Lead West Europe H/F - Becton Dickinson

Job Description Summary
The Peripheral intervention business unit provides various medical products and services for treating peripheral arterial and venous disease, cancer detection, and end-stage renal disease.

As an omnichannel hub activation lead, you will be responsible to set an online/offline strategy and omnichannel acceleration for France and Benelux. You will guarantee infrastructure, organization, tools & deployment, in full alignment with BD's marketing priority to improve key touch-points in the customer journey. This is intended to boost demand generation and revenue capture through enhanced multichannel efficiency.

This role is key to speeding up an omnichannel commercial model, making it more efficient and customer-focused.

Job Description

Main responsibilities:

- Co-create and adapt campaign assets to promote strategic programs to customers in France and Benelux
- Review existing metrics to assess campaign performance, channel preferences, and message efficiency, recommending campaign improvements based on critical metrics.
- Implement a coordinated plan across multiple platforms with collaborators/customers/partners/team members for the hub based on strategic priorities and business objectives.
- Collaborate effectively to contribute to Marketing Plan preparation.
- Audit the current infrastructure, contents, database, and tools to support content creation and campaign design for the hub.
- Drive market research activities to increase customer insights.
- Manage MLR approval process and localization process.
- Work with Agencies on asset production and campaign optimization.
- Onboard, drive, and deploy lead generation and handling framework with Sales, from campaign inception to qualified lead handover.
- Facilitate regular, meaningful communications among internal collaborators, management, and sales team.
- Monitor marketing activities budget and report monthly to Senior Omnichannel Manager.

About you

- Bachelor and/or Master's degree level qualification or equivalent with 3 years' Sales & Marketing experience including MedTech Industry.
- Marketing & Digital Communication expert with strong CRM Skills (Salesforce).
- Experience in campaign design and content creation.
- Data analytics.
- Proficient in English and French.

DEADLINE for applications : 7th September 2025

We arethe makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Required Skills

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Primary Work Location
FRA Grenoble

Additional Locations
BEL Erembodegem - Dorp 86, NLD Amsterdam - Hoogoorddreef

Work Shift

Chez BD, nous nous engageons fermement à investir dans nos collaborateurs - leur bien-être et leur développement, ainsi qu'à offrir des opportunités de récompenses et de reconnaissance qui favorisent une culture de la performance. Nous démontrons cet engagement en proposant un ensemble précieux et compétitif de programmes de rémunération et d'avantages sociaux dont vous pouvez apprendre davantage sur notre site Carrières sous la rubrique .

Des fourchettes de salaires ou de taux horaires ont été mises en place pour récompenser équitablement et de manière compétitive les collaborateurs, ainsi que pour soutenir la reconnaissance de leurs progrès, allant du niveau débutant aux experts dans leur domaine, et la mobilité des talents. De nombreux facteurs, tels que l'emplacement, contribuent à la fourchette affichée.

Des fourchettes de salaires ou de taux horaires offertes à un candidat retenu sont déterminées à la base de son expérience, son éducation et ses compétences, ainsi que par les lois du travail et les exigences de la Convention Collective (CBA) applicables au lieu de travail.

Informations sur la fourchette salariale
€36,400.00 - €65,500.00 EUR Annuelle