Internship - Assistant Brand Manager Equity Boursin - Jan 2026 H/F - Bel

You may have already consumed our products without even knowing it!

Bel is a major player in the food industry, offering healthy dairy, fruit, and vegetable products, and is one of the world leaders in the branded cheese sector. Its portfolio of differentiated, international products such as La Vache qui rit®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as around 30 other local brands, enabled it to achieve sales of €3.74 billion in 2024.Would you like to join a company with strong brands that puts consumers and responsibility at the heart of its decisions? Bel is the place for you!

Are you bold, pragmatic, and determined? Would you like to contribute to the transformation of an international agri-food group? Then come and see how your talent and energy can help us achieve an ambitious and sustainable business project!

Certified Happy Trainees 2025, we are recommended by nearly 94% of our work-study students and interns.

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As part of its social policy, the Bel Group is open to all skills and is committed to a proactive and sustainable disability policy.

LOCATION

Internship at the headquarters in Suresnes (92)

YOUR FUTURE POSITION

Within the Group Marketing Department, you will report to a Brand Manager responsible for the strategy and communication of the Boursin® brand and contribute to the brand's international development. After a period of training in our tools and methods, you will quickly be given responsibility for all the tasks of a brand manager.

You will work on the following topics according to the brand's calendar:

YOUR RESPONSIBILITIES

International brand management:

- Support the rollout of the brand strategy (communication, digital and media, CSR, etc.).
- Active participation in key stages of communication campaign development in conjunction with our partner agencies (communication, media, digital, and global partnerships).
- Development of packaging designs and visual identity guidelines (brand book, brand universe).
- Definition and coordination of the brand's culinary strategy.
- Monitoring of local adaptations in different countries and support for brand transformation projects (e.g., global social media studio).

Development of the Digital Strategy:

- Assistance with brainstorming and support for the deployment of the digital strategy
- Responsible for developing core strategic guidelines (influence, conversation, trending topics, media, etc.)
- Responsible for developing digital content with our partners (recipes, lifestyle content, videos, boards, etc.)
- Responsible for supporting countries in the deployment of the strategy and performance monitoring

Development of brand highlights (x3)

- Development of themes with the communications and media agency
- Development of limited edition packaging, POS advertising, and digital communication assets with agencies and partner countries.
- Monitoring and coordination of plan implementation with our internal partners (factory, graphic chain, purchasing, legal, etc.)
- Participation and coordination of cross-functional productions such as photo and video shoots.

Innovation development

- Participation in the development and launch of new products alongside the innovation team in charge of their management: recipe renovation, packaging design, graphic chain coordination, etc.
- Participation in the implementation of certain consumer studies (quantitative or qualitative) and the development of the product mix.

Analysis

- Analysis, performance reporting (business, communication campaigns, activations, digital, etc.)
- Competitive intelligence, inspiration gathering on culinary trends, analysis of new markets, etc.

YOUR PROFILE

You are a student on a gap year or nearing the end of your studies with initial successful experience in marketing and/or sales, ideally in the retail sector.

You are fluent in English. You are known for being thorough and organized, you have excellent interpersonal skills, you know how to take initiative, and you enjoy working in a team. You are proficient with computers and have a keen sense of marketing.

OUR BENEFITS

- Remuneration of €1,250 to €1,350 gross depending on your level of education
- Monthly reimbursement of 65% of your IDF transport pass (Passe Navigo)
- Access to the company restaurant
- 6 months working with a dynamic team that is committed to helping you grow
- Events are organized for you throughout your internship (career week, conferences, after-work events, etc.)

What about my development?

More than a degree, we are looking for people whose personalities match our mindset.

Are you worried about being stuck making copies and coffee? Not with us! At Bel, you will take on responsibilities and learn to work independently on the tasks assigned to you.

Kindness is our motto! We maintain close relationships between all managers and interns. We celebrate success and accept mistakes! We believe that work and FUN go hand in hand. Enthusiasm and optimism are essential here.

Join us and discover it for yourself.

Enjoy personalized support and benefit from the guidance of a dedicated mentor throughout your career. Enjoy an enriching experience that will allow you to develop your skills and flourish professionally.

Don't miss this unique opportunity to be part of an innovative and dynamic company!

Join us now, apply today and become part of the Bel'ievers community!