Omnichannel Marketing Project Manager Fluent En - Fr - IT H/F - Becton Dickinson

Job Description Summary
Are you passionate about transforming customer experiences through smart, integrated marketing?
Join our Diagnostic Solutions team and lead the way in shaping how we engage with healthcare professionals across digital and offline channels.
As Omnichannel Marketing Project Manager, you'll be at the heart of our marketing transformation-designing strategies, optimizing campaigns, and driving demand generation that truly makes a difference.

Job Description

Key responsibilities :

- Strategize & Accelerate: implement omnichannel strategies that align with our marketing priorities and improve key customer journey touchpoints.
- Campaign Execution: Co-create and adapt campaign assets to support strategic programs across platforms.
- Performance Analysis: Monitor benchmarks, assess campaign efficiency, and recommend data-driven optimizations.
- Infrastructure Review: Audit current tools, content, and systems to identify areas for improvement.
- Customer Insights: Conduct market research to better understand customer needs and behaviors.
- Agency Collaboration: Partner with external agencies to produce high-impact assets and optimize campaign performance.
- Lead Generation: Integrate marketing efforts with sales teams to build and manage a lead generation framework.
- Internal Communication: Deliver clear, engaging updates to internal customers.
- Budget Oversight: Track marketing spend and provide monthly reporting.

Preferred profile

- Bachelor's or Master's degree in Marketing, Business, or a related field, with equivalent experience considered.
- Solid experience in omnichannel marketing-preferably in the MedTech or healthcare sector.
- Strong digital marketing and content creation skills.
- Familiarity with CRM and sales enablement tools (e.g., Salesforce, Showpad).
- Analytical approach with the ability to turn data into actionable insights.
- Fluent in French, Italian, and English.

Salary range for the position : 44 000 to 50 000 EUR / year

We arethe makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Required Skills

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Primary Work Location
FRA Grenoble

Additional Locations

Work Shift

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Informations sur la fourchette salariale
44 100,00€ - 79 400,00€ EUR Annuelle