Social Media & Community Specialist F - M H/F - Lacoste

Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.We are hiring a Community Manager to join the Global Social Media team starting February 2026. This role is essential to manage our day-to-day presence across all key platforms (Meta - Instagram + Threads + Facebook, TikTok, Snapchat, YouTube, Pinterest, X). The candidate will be responsible for publishing content, writing high-quality social copy, and actively engaging with our community. They will ensure all communications reflect Lacoste's tone of voice, respond to user messages, escalate issues, and contribute to platform growth. They will also support reporting efforts and help identify content opportunities based on performance and community feedback. This role works closely with Social Media Managers, Editorial, Paid Media, and Customer Service teams to deliver impactful campaigns and maintain an excellent user experience across platforms.

We're looking for a social-native profile with a strong sense of digital culture and community dynamics, ideally from a fashion, premium, sport or lifestyle background. The ideal candidate will combine editorial flair, agility, and rigor - someone who understands the power of platforms not only to distribute content but to create meaningful engagement.Key skills & know-how
Fluent in social media platforms (Meta, TikTok, Snapchat, X, YouTube, Pinterest)
Excellent writing skills in English and French, with a strong mastery of tone, copywriting, and community codes
Experience with community management tools (e.g., Emplifi, Sprinklr, or similar)
Ability to analyze performance and adapt community tactics accordingly (reporting, KPIs, content optimization)
Strong organizational skills and ability to coordinate calendars, feedback loops, and internal stakeholders
Comfortable with tools like Jira, Monday.com or Notion for ticketing, scheduling, and content validation
Experience in social commerce / product strategy is a plusBackground & experience
2 to 4 years of relevant experience in a similar community / editorial role (brand, agency, media)
Proven ability to manage publishing and moderation at scale, ideally in an international context
Prior experience in fashion, retail, sport or culture-driven industries is highly appreciated
An understanding of creator culture, UGC, and how to build audience affinity is a strong plusDifferentiating factors
Strategic sensitivity: can translate business or brand needs into community tactics
Cultural awareness: knows how to engage communities across lifestyle, fashion, and sports moments
Cross-functional mindset: enjoys working with teams in paid, influence, design, and customer care
Editorial instinct: can turn a simple post into a brand moment, with finesse and impact
Ownership and proactivity: not just executing a calendar, but helping shape it