Social Ads - Growth Marketer H/F - Alan

Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 35K+ companies of all sizes, serving more than 1M users , and have reached 770M+ in ARR.

Our team of 700+ people (still growing) operates across France , Spain , Belgium , and Canada .

How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of that guide our approach to work, such as:

What drives us - We're obsessed with helping members live healthier

- Mission is the Boss: long-term thinking, mission above all else
- Member & customer-led: obsessed with solving problems and delighting users

How we build excellence - We hire the best and empower them to succeed

- Champions of excellence: extremely high standards and talent density
- Distributed ownership: everyone owns their decisions and results
- Radically transparent: all information accessible, written-first, async decisions

How we grow together - We improve through honest feedback and bold thinking

- Optimistic alchemy: optimists who collaborate with genuine care
- Empathetic challengers: direct, caring feedback to help each other grow
- Bold contrarians: think differently, try new approaches

How we move fast - We fight complexity and focus on what matters

- Disciplined execution: decisive action with compounding focus
- Fight for simplicity: high-impact processes, smart frugality

The Social Ads role

Context

Alan is experiencing explosive growth, and social media advertising has become one of our highest-performing acquisition channels.

With over 1 million members and +55% growth year-over-year, we're scaling our paid social strategy to fuel even more growth across France and internationally.

Meta (Facebook & Instagram) has proven to be a powerhouse for us - driving high-quality conversions at scale.. Now we're ready to take it to the next level: optimize what's working, explore TikTok as a new frontier, and build a creative-first acquisition engine.

This is your chance to own social ads end-to-end, work with our in-house Ad Creative Lab, and shape how we acquire the next wave of members through creative, data-driven campaigns.

Your mission

Your objective is to scale Alan's social paid acquisition efforts, in order to succeed, you will:

Own Meta (Facebook & Instagram) as a core channel:

- Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan's growth objectives across all stages of the funnel.
- Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
- Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
- Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants).
- Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs.
- Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager.

Explore and validate TikTok:

- Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel's potential for signatures and lead gen.
- Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably.
- Document learnings and build the TikTok playbook, documenting what works, what doesn't, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy.

Partner with the Ad Creative Lab:

- Brief the Creative Strategist on platform insights, performance data, and creative direction
- Collaborate on creative testing roadmaps: angles, formats, hooks, messaging
- Provide feedback on assets pre-launch to ensure platform-native execution
- Share performance learnings to inform next creative iterations

Benchmark, test, and optimize:

- Monitor and document competitor activity and industry best practices across social platforms
- Run structured A/B tests on creative, audiences, bidding, and placements
- Analyze performance at granular levels (hook rates, retention curves, conversion funnels)
- Continuously improve CAC, CTR, and signature conversion rates

Measure, report, workflow & automation:

- Build dashboards to track performance, learnings, and budget efficiency
- Communicate impact clearly to stakeholders (signatures, CAC, ROAS, learnings)
- Document best practices and playbooks for scaling internationally
- Build AI-powered workflows for faster reporting, insight extraction, and creative iteration
- Experiment with AI for campaign analysis (pattern detection, anomaly alerts, optimization suggestion)

What makes this role exciting

- Massive scale & impact: You'll manage ~€1M annual budget and directly drive revenue growth. Your work = more members joining Alan
- Fast iteration culture: Work with our in-house Ad Creative Lab (Creative Strategist + Designers) - no agencies, full creative control, fast iteration cycles
- Multi-market reach: You'll deploy campaigns across all Alan markets (France, Spain, Belgium, Canada), adapting strategies to different audiences and competitive landscapes
- Platform exploration: Meta is crushing it, but TikTok is a blank canvas - you get to experiment, test, and build from scratch
- Ownership & autonomy: You're the social ads owner. Strategy, execution, optimization, and budget are yours to manage
- Channel owner crew: Join a team of channel experts (SEA, Demand Gen, Social Ads) who collaborate closely and share learnings.
- Data-informed experimentation: Test-and-learn culture where hypotheses, iterations, and creative refreshes are celebrated
- Mission-driven: Help more people access better healthcare - every signature = someone getting health insurance that works for them
- 100% in-house team: No agencies to manage - you work directly with creatives, data, and product teams

If you have some of the following, you may be a great fit

Core experience:

- At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
- Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
- Comfortable managing significant budgets (€50K+/month)
- Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
- Bonus: TikTok Ads experience or strong curiosity to learn

Skills:

- Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
- Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
- Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset

Nice-to-Have:

- Experience in insurance, fintech, or regulated industries
- International campaign experience (multi-market)
- Familiarity with Motion, Figma, or creative analytics tools
- B2B social ads exposure (LinkedIn, Meta for B2B)

Language:

- Fluent in English
- Fluent in French

For this role, we are looking to hire in the B0-B1 range.

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. .
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

Check out our and pages, as well as our , and for more info.