Marketing Operations Manager Lifecycle & Email F - M - Lumapps H/F - LumApps

LumApps is now more than just an Employee Experience Platform - it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers - from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

*Team*

We're looking for a technically sharp Marketing Operations Manager (Emails) to own our lifecycle email orchestration in HubSpot. Your mission is to design and optimize a high-performing lifecycle email engine - turning our GTM strategy into structured, scalable programs that drive engagement, pipeline, and revenue impact. You'll have meaningful ownership over how our email automation is structured and scaled, working closely with Brand, Field, Growth, and RevOps teams.

*Missions*

- Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
- Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice, not a one-off cleanup
- Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
- Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
- Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact
- Stay current on HubSpot's evolving feature set: new launches, betas, and platform updates and proactively evaluate whether and how to adopt them (including Journeys, AI capabilities, and automation improvements)
- Leverage AI-enabled tools to improve campaign ideation, personalization, testing velocity, and performance analysis across lifecycle programs.

*Skills*

- Hands-on experience building and managing lifecycle email programs in HubSpot (required), supporting both mid-market and enterprise go-to-market motions
- Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
- Experience operating in a multi-region environment with differing consent frameworks (GDPR, CAN-SPAM etc.)
- Analytical mindset comfortable building reports and interpreting performance data Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization
- Experience working with the HubSpot-Salesforce integration Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness Basic HTML/CSS for email template customization is a nice to have.

Why You'll Love Working at LumApps

We're proud to offer a work environment where people feel supported, valued, and empowered. Here's a peek at what we offer:

Hybrid work model - 2 days at the office, 3 days remote

RTT days - ~10 extra days off per year

Meal vouchers (SWILE) + free snacks & coffee

Yoga classes-Take a mindful break in our Paris office

Supportive parental leave and family moments - yes, even a Christmas party for your kids !

Health insurance (ALAN) - 60% covered + full life & disability cover

Afterworks, team celebrations & seasonal parties

Equipment of your choice

French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.

LumApps is now more than just an Employee Experience Platform - it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers - from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

*Team*

We're looking for a technically sharp Marketing Operations Manager (Emails) to own our lifecycle email orchestration in HubSpot. Your mission is to design and optimize a high-performing lifecycle email engine - turning our GTM strategy into structured, scalable programs that drive engagement, pipeline, and revenue impact. You'll have meaningful ownership over how our email automation is structured and scaled, working closely with Brand, Field, Growth, and RevOps teams.

*Missions*

- Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
- Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice, not a one-off cleanup
- Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
- Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
- Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact
- Stay current on HubSpot's evolving feature set: new launches, betas, and platform updates and proactively evaluate whether and how to adopt them (including Journeys, AI capabilities, and automation improvements)
- Leverage AI-enabled tools to improve campaign ideation, personalization, testing velocity, and performance analysis across lifecycle programs.

*Skills*

- Hands-on experience building and managing lifecycle email programs in HubSpot (required), supporting both mid-market and enterprise go-to-market motions
- Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
- Experience operating in a multi-region environment with differing consent frameworks (GDPR, CAN-SPAM etc.)
- Analytical mindset comfortable building reports and interpreting performance data Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization
- Experience working with the HubSpot-Salesforce integration Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness Basic HTML/CSS for email template customization is a nice to have.

Why You'll Love Working at LumApps

We're proud to offer a work environment where people feel supported, valued, and empowered. Here's a peek at what we offer:

Hybrid work model - 2 days at the office, 3 days remote

RTT days - ~10 extra days off per year

Meal vouchers (SWILE) + free snacks & coffee

Yoga classes-Take a mindful break in our Paris office

Supportive parental leave and family moments - yes, even a Christmas party for your kids !

Health insurance (ALAN) - 60% covered + full life & disability cover

Afterworks, team celebrations & seasonal parties

Equipment of your choice

French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.

LumApps is an Employee Experience Platform that helps organizations thrive in a digital environment by connecting and empowering employees with purpose and belonging.