Senior Product Marketing H/F - Expliseat

Ingéniosité des matériaux, excellence industrielle, impact mesurable.

De Paris à Avrillé, Expliseat fait avancer une mobilité plus légère et plus responsable.

At Expliseat, we are reinventing the way people travel. Since 2012, our patented ultralight aircraft seats have been making planes lighter, reducing fuel consumption, and cutting CO emissions. With over 10,000 seats already flying worldwide, we are the leader in ultralight seats for regional aviation and are now expanding into the medium-haul market.

Our mission? Combine performance, comfort, and a positive environmental impact.

Join a passionate team where innovation, agility, and bold ideas drive every project-and help decarbonize tomorrow's mobility

About the Role :

In a market dominated by heavy, complex legacy seats, Expliseat is disrupting the seat segment with a unique value proposition: the lightest seat in the world, without compromise.
As the Product Marketing Director, you own the global positioning, the messaging, and the go-to-market strategy for our products. You act as the vital link between our Engineering team (Technical innovation) and our Regional Sales teams (Market reality).

1. Product Strategy & Positioning (The "Why")

- Market & Competitor Intelligence: Be the absolute expert on the seating market. Dissect competitor products (Collins, Safran, Recaro...), pricing strategies, and feature roadmaps to identify Expliseat's winning angles.
- Value Proposition Definition: Craft a compelling narrative that shifts the paradigm. Move the conversation from just "weight savings" to "revenue generation," "range extension," and "superior passenger experience" for premium cabins.
- Pricing Strategy: Define and maintain the global pricing guidelines and option catalog strategies to maximize margins while remaining competitive.

2. Sales Enablement & Asset Creation (The "How")

- Sales Toolkit Factory: Produce high-impact sales assets for the Regional VPs and Customer Marketing teams. This includes:

- Killer Pitch Decks: Tailored for C-Level Airline executives.
- Technical White Papers: Proving the reliability and maintenance gains of our technology.
- ROI Calculators: Specific to Business Class economics (LOPA optimization).
- Product Expert in Sales Campaign: Act as a go to product focal for Regional Sales and Marketing teams: Demos, Product Rebuttle, Influencing SMEs.
- Internal Training: "Train the trainer". Regularly educate the Regional Sales and Marketing teams on new features, handling objections, and the subtleties of selling luxury vs. commodity.

3. Roadmap Inputs & Marketing Launch

- Voice of the Market to Engineering: Translate market feedback and passenger trends (privacy, connectivity, ergonomics) into requirements for the R&D team to guide the future product roadmap.
- Product Launches: Orchestrate the global launch of new features or models (major focus on key industry events like AIX Hamburg). Coordinate with the Comms team to ensure maximum media impact.
- Customer Advisory: Participate in key meetings with Tier 1 customers as a technical representative, bringing hands-on engineering expertise to support technical discussions, present the product roadmap, and gather strategic insights directly from the source.

4. Product Positioning and Marketing (The Product Ambassador):

- Inputs to Communications: develop content, analyses, white papers for communication purposes
- Product Marketing: going to conferences (Red Cabin) speaking at events, building network with SMEs in airlines and stakeholders

Profile We Are Looking For
Experience:

- 8-12 years in Product Marketing or Strategy. Ideally in Aircraft/Seats OEMs or Airline Product/Cabin Experience
- Mandatory: Deep knowledge of the Seat Aviation market OR experience in a Automotive/High-Tech hardware industry where design and user experience are critical.
- Experience launching hardware products in a B2B2C environment.

Hard Skills:

- Storytelling: Ability to transform complex technical specs (composite materials, kinematics) into a desirable premium story.
- Analytic Mindset: Comfortable with market sizing, competitive benchmarking, and feature prioritization.
- Design Sensibility: You understand that in Business Class, aesthetics and "perceived quality" are as important as engineering. You know how to brief designers and 3D artists.

Soft Skills:

- Cross-functional Leadership: Ability to align Engineers (technical), Sales (commercial), and Execs (strategic) around a common product vision.
- Obsessed with Details: In the premium segment, a typo in a spec sheet or a low-quality render is unacceptable.
- International Mindset: You understand that "Premium" implies different expectations in the Middle East, Asia, and North America.