Influencer Marketing Manager Paris J Fr 75002 H/F - Coty

THE ROLE

We are seeking an experienced and strategically minded Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty.

This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations.

The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global-local ecosystems in a fastpaced, international environment.

KEY RESPONSABILITIES

Influencer Marketing & PR Strategy

- Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs.

- Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets.

- Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor's teams to deliver fully integrated 360° plans.

Influencer & Talent Partnerships

- Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets.

- Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability.

- Manage campaign talents press days, interviews, public appearances, and shoots.

Press & Media Relations

- Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure highquality coverage.

- Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice (press materials, press kits, launches, interviews, etc.)

Events & Brand Activations

- Conceptualize and lead Global and Local press and influencer events (launch events, masterclasses, experiential activations, local activations etc), ensuring flawless execution and high content value.

- Collaborate with agencies and internal stakeholders to deliver impactful experiences.

Leadership & Coordination

- Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency.

- Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor's global direction.

- Coordinate closely with external agencies, production partners, and suppliers.

- Manage and mentor IM/PR team members, fostering a collaborative, creative, and highperformance culture.

- Oversee day-to-day budget management.

Performance, Insights & Budgeting

- Track, analyze, and report on PR and influencer performance (coverage, reach, engagement, SOV, ROI), identifying key insights to continuously refine brand strategy.

- Translate results into actionable insights to continuously improve strategies and execution.

- Manage budgets and forecasts with accuracy and accountability.

PROFILE & EXPERIENCE

- 8-10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle.

- Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends.

- Proven ability to manage multimarket, highvisibility campaigns and seniorlevel stakeholders.

- Demonstrated experience managing agencies, budgets, and complex projects.

- Excellent storytelling, writing, and relationshipbuilding skills.

- Strategic thinker with strong cultural sensitivity and operational execution skills.

- Highly organized, detailoriented, and resultsdriven.

- Natural leader with strong interpersonal and communication skills.

- Comfortable working in fastmoving, international environments.

- Master's degree (Business, Marketing, Communications, Luxury or equivalent).

- Digital, social, influencerspecific training or APAC landscape knowledge is a plus.

Why Join Coty

- Work on a portfolio of iconic global beauty brands.

- Evolve in an international, diverse, and creative environment.

- Be empowered to shape earned advocacy strategies at scale.

- Thrive in a culture rooted in fearless kindness, excellence, and innovation.