Business Merchandiser Wholesale & Dtc H/F - Dr Martens France

Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We're a thriving, valuesdriven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you're ready to make your mark, you're in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They're not just words - they're how we turn passion into progress.

WHERE YOU SIT

As our Business Merchandiser (B2B, Wholesale & DTC) you'll be part of the local Merchandising team (France), working closely with brilliant people across the business. Reporting directly to the General Manager France, you will play a central role in how we show up for our consumers across Retail, Wholesale, and ECommerce.

You'll be at the core of fastmoving, highimpact initiatives shaping Dr. Martens presence in the French market - today and for the future.

CORE ACCOUNTABILITIES

Lead the French Merchandising Strategy & Deployment

- Develop and implement the merchandising strategy for France across Retail, Wholesale and ECommerce, ensuring it aligns with global brand direction and local business objectives.
- Analyse performance across key accounts, stores, and digital channels to identify opportunities, threats and consumer shifts that should inform seasonal planning.
- Build balanced, omnichannel assortments and category plans for the French market, ensuring relevance, profitability, and alignment with brand priorities.

Support SellIn, Assortment Management & Seasonal Deployment

- Roll out the seasonal merchandising execution plan for France and support sellin / sellout across channels, including assortment structure and pricing recommendations.
- Monitor sellin performance and adjust assortments based on trading results, market shifts and retailer feedback.
- Identify operational gaps (assortment depth, pricing coherence, launch readiness) and escalate to global merchandising when needed.
- Conduct regular field assessments ( including store visits, competitive reviews and marketplace scans ) to ensure product execution meets expectations and brand positioning.
- Partner with gotomarket teams to shape sellin meetings, product stories and commercial arguments for key accounts.
- Track the seasonal master plan to ensure deadlines, launches and activations land as planned.
- For DTC: influence assortment with local market input to ensure consistency with brand standards and seasonal priorities.

Validate Sales Projections & Trading Assumptions for France

- Build consolidated postbuy sales projections and phased demand plans based on customer insights, trading trends and operational constraints.
- Monitor KPIs and category performance to evaluate the effectiveness of merchandising strategies and adjust plans accordingly.

CrossFunctional Collaboration

- Partner with Marketing, Sales, Finance, Retail Operations, ECommerce, product allocation team and global brand to ensure alignment across seasonal priorities, assortment decisions and trading actions.
- Communicate category goals, risks, progress and performance updates to leadership and relevant stakeholders.

Collect & Analyse Market and Consumer Insights

- Identify risks and opportunities across the French market and propose strategic actions to address them.
- Gather customer, channel and competitor insights ( in partnership with gotomarket teams ) to inform seasonal plans and midseason adjustments.
- Consolidate SMU / RMU needs from key accounts and share them with global merchandising for evaluation and alignment.

Track SellThrough & Forecast Channel Landing

- Monitor sellthrough across Retail, Wholesale and ECommerce, identifying early warning signals and commercial opportunities.
- Produce updated sales landing forecasts and propose corrective actions to optimise performance across channels

- Language Skills : Fluent in French and English, able to operate seamlessly with both local and global teams.
- You hold a Master's degree (Bac +5) in Business, Commercial, Marketing or a related field. You bring experience within the fashion industry, ideally in wholesale and/or directtoconsumer (DTC) environments. Prior exposure to footwear categories is a strong advantage.
- You are comfortable working in a fastpaced, international retail organisation and collaborating with multiple stakeholders. You have strong analytical skills, with an excellent command of Excel (reports, data handling, analysis) and the ability to create clear and compelling PowerPoint presentations.
- You are organized, proactive and able to manage several priorities simultaneously while maintaining high standards of execution.