EMEA Ecommerce Marketing & Content Director H/F - Stanley Black & Decker

Position Title:EMEA eCommerce Marketing & Content Director

Location:Lyon, FRANCE or Maidenhead, ENGLAND

Work Arrangement:Hybrid - travel: 20%

Employment:Permanent

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world's most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.

What You'll Do

We are excited to offer you the opportunity to join our organization asEMEA eCommerce Marketing and Content Director. In this pivotal leadership role, you will spearhead the development and execution of our regional eCommerce marketing strategy, driving growth, innovation, and operational excellence across all digital channels and core capabilities.

Role Overview

You will be responsible for shaping and executing the vision for eCommerce growth, leading cross-functional teams, and ensuring our marketing initiatives are aligned with both global objectives and local market needs.

You will champion a customer-centric approach, drive digital transformation, and foster a culture of innovation and continuous improvement.

- Your first challenge: defining an ambitious vision for the e-commerce business.

You will collaborate with key stakeholders such as sales eCommerce leads, local management and central product teams, build markets analysis, identify key hurdles and opportunities, and then develop a clear roadmap in close collaboration with your key stakeholders

Thanks to your leadership, everyone will take ownership of the objectives and commit to the journey.

- Quickly take the reins of the content strategy.

Own the end-to-end content strategy, from needs assessment to implementation, ensuring all assets are aligned with brand guidelines and served in a timely fashion where it matters to serve our business goals

You will design seamless customer journeys, ensure consistent messaging across all markets and channels, and oversee the quality of product listings, all while integrating SEO best practices.

- Digital marketing campaigns will be a constant in your work.

You will expertly orchestrate demand-generation activities through different channels across our different markets.

You manage substantial budgets, optimize brand visibility, and monitor performance in real time.

Every product launch becomes an event, every pricing strategy an opportunity to strengthen competitiveness.

- The link between local and central teams, uniting talent around a shared vision.

Act as the main point of contact with local marketing leaders and their teams, ensuring alignment and effective execution of eCommerce initiatives

You support the digital transformation, train and coach your team to accelerate their digital maturity, while always ensuring the customer is at the heart of every initiative.

Partner with Brand, Media, Influencer, and Agency teams to integrate content and marketing strategies across all touchpoints.

- Finally, driven by innovation.

You scrutinize market trends, test new levers (AI, automation...), and instil in your team a culture of continuous improvement and boldness.

Ready to write the next chapter of this story and leave your mark on the e-commerce of tomorrow?

Join us!

Who You Are

Profile & Experience

- 15+ years in Digital Commerce, eCommerce, or Omnichannel roles
- Deep experience in digital content and retail media
- Strong understanding of marketplace economics
- Experience managing cross-functional projects across tech, marketing, and operations
- Strong analytical mindset and performance orientation
- Experience in international, distributor-heavy environments preferred

Leadership Capabilities

- Combine digital expertise with commercial pragmatism
- Act and set an example for your team
- Data-driven but execution-focused
- Able to balance global standardization and local flexibility
- Strong stakeholder management across regions

You speak English fluently

What You'll Receive

- An attractive salary & benefits package
- Discounts on Stanley Black & Decker tools and other partner programs
- Excellent opportunities for continuous professional development

How You'll Feel

We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:

- Grow:Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn:Have access to a wealth of learning resources, including our digital learning portal.
- Belong:Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back:Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in.

Join us!

Nous ne nous contentons pas de construire le monde, nous construisons aussi une technologie innovante.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Qui nous sommes

Nous sommes la plus grande entreprise d'outillage au monde. Nous sommes des visionnaires de l'industrie. Nous résolvons les problèmes et faisons progresser le commerce manufacturier grâce à des technologies innovantes et à notre initiative Industrie 4.0. Nous nous engageons à garantir que nos produits et services de pointe « usine intelligente » offrent une meilleure qualité à nos clients et une plus grande valeur environnementale et sociale pour notre planète. Nous sommes uniques en ce sens que nous avons une histoire riche et riche qui remonte à 1843, mais cela ne nous a pas empêché de devenir une entreprise dynamique, diversifiée et en croissance mondiale.

Avantages et avantages mondiaux

Vous serez récompensé par un salaire compétitif et bénéficierez de droits et d'avantages uniques à votre pays d'embauche.

Ce dont vous bénéficierez également

Opportunité professionnelle : Ici, les parcours professionnels ne sont pas linéaires. En faisant partie de notre entreprise mondiale forte de nombreuses marques, vous avez la possibilité de développer vos compétences quel que soit votre parcours professionnel.

Apprentissage & développement :
Notre philosophie d'apprentissage tout au long de la vie signifie que vous aurez accès à une multitude de ressources d'apprentissage de pointe, notamment notre Lean Academy et notre université en ligne (où vous pourrez obtenir des certificats et des spécialisations auprès d'établissements d'enseignement supérieur et d'universités renommés).

Culture diversifiée et inclusive :
Nous sommes fiers d'être une entreprise où il fait bon travailler. Nous respectons et accueillons les différences car c'est ainsi que le meilleur travail peut être accompli. Vous constaterez qu'ici, nous apprécions aussi les bons moments.

Entreprise motivée par une mission :
Vous nous aiderez à continuer à apporter des changements positifs dans les communautés locales où nous travaillons et vivons, ainsi que dans le monde entier, grâce à nos actions de bénévolat, nos actions de redistribution aux communautés et nos pratiques commerciales durables.