Digital Marketing Manager H/F - Swile

At Swile, we believe that good products can help reduce friction in daily professional life and boost employee satisfaction. Today, we provide innovative solutions in various areas such as Fintech, Travel, HR, and Employee Benefits to more than 5.5 million users in 85,000 companies in France and Brazil.We are building an ambitious marketing organisation, and we're looking for someone who can structure, drive and scale our digital acquisition strategy. A hands-on, strategic role with real impact.
Your future responsibilities

Within the Acquisition team, part of the Customer Lifecycle Management (CLM) division, you will take full ownership of Swile's SEM. Your role is both strategic and operational: you define the strategy, and you execute it. A dual hat that requires as much big-picture thinking as it does a sharp sense of execution.

Your missions
- Define and drive the SEM strategy.- Own the direct execution of that strategy, without agency intermediaries - you are both the architect and the operator.- Take a resolutely data-driven approach: you rely on data to make decisions and back them up.- Build a clear, actionable KPI framework to measure performance and guide trade-offs.- Manage the allocated budget with the ability to challenge it and drive its evolution.- Steer SEO initiatives in coordination with external partners.- Act as the go-to contact for the Brand team on digital acquisition topics.
This role is for you if...
- You have at least 7 years of experience in digital marketing, with solid expertise in SEA and strong familiarity with other SEM levers. Agency backgrounds are welcome.- You know how to build a strategic vision and translate it into a concrete action plan.- You are as comfortable with high-level thinking as you are with hands-on execution - you don't wait for answers to come to you.- You know how to work cross-functionally, align diverse stakeholders, and bring people along with your ideas.- You enjoy challenging the status quo, questioning existing practices, and proposing new approaches.- You are proficient with Google Ads, Microsoft Ads, LinkedIn Ads and Semrush.- Your English is fluent - both written and spoken.
One thing worth knowing

We are in the process of structuring this role. There is no ready-made playbook: you will be a key contributor to building it. If you are looking for a well-oiled, stable environment, this is probably not the right moment. But if you want to have a real impact on the way Swile acquires its customers tomorrow, you are in the right place.

What's in it for you?
- The opportunity to join an engaged team within an organisation undergoing real transformation.- A work environment that values autonomy, initiative and creativity.- A competitive salary and attractive benefits package.- Real professional development and career growth opportunities.- A role based in Paris or Montpellier, in hybrid mode.