Demand Gen Lead H/F - Meteoria

Meteoria est une startup en forte croissance qui aide les marques à mesurer et optimiser leur visibilité dans les intelligences artificielles génératives (ChatGPT, Gemini, Claude, etc.).

Nous travaillons avec des grands groupes, marques internationales, agences sur un nouveau sujet stratégique : le GEO

Après la France, l'Espagne est notre prochain marché clé, avant une expansion plus large sur les pays hispanophones.

Role

Meteoria is looking for a Senior Demand Generation Lead to turn market education into qualified pipeline and measurable revenue.

You will own our demand generation engine across campaigns, website conversion, ABM, webinars, nurturing and product marketing. This is a hands-on role for someone who can both define the strategy and execute fast.

Responsibilities

Build and execute demand generation campaigns across email, LinkedIn, webinars, content, ABM and retargeting.

Own the website as a conversion engine: landing pages, messaging, funnels, CRO and campaign tracking.

Own product marketing: positioning, personas, use cases, offers, sales decks, battlecards and objection handling.

Turn Meteoria's category narrative - AI Visibility, GEO and brand reputation in AI answers - into clear campaigns and commercial assets.

Work closely with Sales to generate qualified meetings, opportunities and pipeline.

Build and optimize nurturing flows from lead capture to sales handoff.

Coordinate with Content, Search, Paid, RevOps and Partner Marketing to maximize campaign performance.

Analyze campaign performance and continuously improve conversion rates, pipeline quality and acquisition efficiency.

Support feature launches and package new product capabilities into compelling go-to-market messages.

Profile

5+ years in B2B SaaS demand generation, revenue marketing, growth marketing or product marketing.

Strong experience generating qualified pipeline, not just leads.

Comfortable owning website conversion, campaigns, ABM and sales enablement.

Able to translate complex products into clear business value.

Strong understanding of CRM, attribution, funnel metrics and campaign reporting.

Experience with Martech, SEO, AI, data, analytics or enterprise SaaS is a strong plus.

Hands-on, structured, fast-moving and highly business-oriented.

Success Metrics

Marketing-sourced pipeline.

Marketing-influenced pipeline.

Qualified meetings and opportunities generated.

Website conversion rate.

MQL SQL Opportunity conversion.

Campaign ROI and cost per qualified opportunity.

Sales adoption of product marketing assets.

Contribution to closed-won revenue.