Owned Media Lead H/F - OpenSourcing

Opensuccess is looking for an Owned Media Lead (H/F) to design, automate, and
optimize data-driven customer journeys across email, push, SMS, and WhatsApp.

Position: Permanent contract (CDI)

Location: Paris (75009)
You will act as the key link between global strategy and local execution,
ensuring owned media aligns with paid/earned campaigns to drive conversion and
grow the loyalty/membership program.

CRM & Automation: Plan and deploy automated, data-driven CRM campaigns via a
Marketing Automation Platform (MAP) in line with the local marketing calendar.

Data & Personalization: Leverage customer segmentation to deliver targeted
content, boost member growth, and support SEO initiatives.

Omnichannel Collaboration: Partner with Paid Media, Production, and Commercial
teams to align campaigns with the Quarterly Commercial Plan.

Membership & Activation: Take ownership of local events, partnerships, and
activation campaigns for the brand's membership program.

Education: Degree in Marketing, Communications, Business, or a related field.

Experience: 5 to 7 years of proven experience in CRM or media planning, ideally
within retail or e-commerce.

Technical Skills: Strong expertise in digital channels, campaign tracking, and
data analytics tools.

Soft Skills: Excellent communication and stakeholder management skills; ability
to collaborate effectively in a fast-paced, matrix environment.

If this sounds like your next challenge, don't hesitate-apply today!

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