Omnichannel Marketing Activation Manager H/F - Becton Dickinson

Nous sommes ceux qui donnent un sens aux possibilités

BD est l'une des plus grandes entreprises mondiales de technologies médicales. Faire progresser le monde de la santé™ est notre raison d'être, et ce n'est pas une mince affaire. Cela mobilise l'imagination et la passion de chacun d'entre nous - de la conception et à l'ingénierie, jusqu'à la fabrication et à la commercialisation de nos milliards de produits MedTech chaque année - pour envisager l'impossible et trouver des solutions innovantes qui transforment les rêves en réalité.

Job Description

Make an impact through connected, data-driven marketing

Are you passionate about creating seamless user journeys and turning marketing strategy into measurable business impact?

We are looking for an Omnichannel Marketing Activation Manager to join our European Marketing Communications Center of Excellence. In this highly collaborative role, you will partner with Business Unit Marketing teams across Europe, ensuring smooth and efficient omnichannel campaign planning, design, execution and monitoring.

You will act as a key strategic connector between Marketing, MarCom and campaign delivery teams, ensuring campaigns reach the right audiences, through the right channels, at the right time.

What you'll do

• Work in strong partnership with the BU Marketing teams as well as the rest of the MarCom team to discuss and review planning steps as well as the orchestration of the end-to-end execution of the design, build and launch activities of the omnichannel campaigns.
• With the goal of delivering measurable business impact, they are responsible for the monitoring, measurement and continuous improvement activities related to the omnichannel campaigns.
• Campaign planning: Review briefs by assessing objective clarity, audience and segmentation, desired behavior change, timing, budget, and impact measurement indicators.Identify opportunities to strengthen campaign goals by driving conversations and brainstorms around strong and data-based elements.
• User journey design:Lead the development of media and channel strategies based on customer preferences, audience behavior, journey stage, campaign goals and historical indicators.Define the role of each channel, audience and touchpoint, including sequencing, nurture flows, cross-channel integration, qualification criteria and fast-tracker pathways where relevant.
• Campaign execution orchestration:Oversee continuously campaign execution status and inform stakeholders about potential challenges or opportunities, serving as key connector. Liaise with MarCom CoE Delivery Center Team to confirm feasibility of campaign execution and activate delivery by connecting with campaign operationalization manager
• Maintain visibility of planned versus actual media investment and flag material variances, underspend, overspend or delivery risk.
• Report and have constant alignment with Omnichannel Marketing Activation Senior Manager on overall progress of campaign plan & execution status, providing ad-hoc input on specific campaigns if needed
• Lead communications on campaign readiness and launch towards key stakeholders
• Performance management and campaign optimization:Establish the KPI and tracking framework at campaign, wave, channel and touchpoint levels, with metrics agreed with the business owner.Lead regular cross-channel performance reviews and turn data into timely recommendations on audiences, content, channel mix, journey, media pacing and budget allocation. Lead optimization cycles to ensure campaign performs at expected level.

About you

You are an experienced digital and omnichannel marketing professional who combines strategic thinking with a strong execution mindset. You are comfortable working across countries, functions and seniority levels and know how to influence without direct authority.

You bring:

• A degree in Digital Marketing, Marketing, Communications or a related field.
• + 5 years' experience in digital marketing in an international, multicultural environment, with strong experience in 360° omnichannel campaign design & managementintegrated media strategy or a related field.
• This role requires an assertive, pragmatic, proactive and collaborative leader who can work in cross functional teams, set direction, influence without authority, navigate ambiguity and create accountability across teams.
• Ability to translate business objectives into audience, journey, channel, KPI and measurement strategies.
• Strong hands-on experience using campaign data to optimize audiences, content, channel mix, media and budget allocation.
• Highly knowledgeable about campaign user journey creation and evolution.
• Focus on stakeholder engagement and management with a willingness and an ability to build relationships and to engage across different seniority level.
• Ability to navigate core tools and platforms (e.g., Marketo, CRM system, etc.) required to oversee campaign execution end-to-end
• Good knowledge base of advanced analytical tools to be involved in campaign performance and analysis
• Fluent in English
  

Why this role?

This is an opportunity to take a central role in how omnichannel marketing comes to life across Europe, working with diverse teams and markets while influencing campaigns from strategy through execution and optimization.

If you enjoy connecting strategy, customer journeys, technology, data and execution to create marketing that delivers measurable results, we would love to hear from you.

Why Join Us?

Pour donner du sens aux possibilités qui s'offrent à nous, nous avons besoin de personnes capables d'adopter une vision d'ensemble et de comprendre l'histoire humaine qui soustend chacune de nos actions. Nous accueillons des personnes dotées d'imagination et d'une réelle motivation pour nous aider à réinventer l'avenir des soins de santé. Chez BD, vous découvrirez une culture propice à l'apprentissage, au développement et à l'épanouissement.

Nous croyons que lorsque les personnes se rencontrent en présentiel, nous apprenons plus vite, collaborons plus profondément et construisons une culture plus forte. Rejoignez-nous et profitez d'un environnement où la collaboration en face à face soutient votre apprentissage, votre développement et votre réussite.

Pour en savoir plus sur BD, visitez.

Becton, Dickinson and Company est un employeur garantissant l'égalité des chances. Nous évaluons les candidats sans tenir compte de la race, de la couleur, de la religion, de l'âge, du sexe, des convictions, de l'origine nationale, de l'ascendance, du statut de citoyen, de la situation matrimoniale ou d'union civile, du statut familial, de l'orientation sexuelle ou affective, de l'identité ou expression de genre, des caractéristiques génétiques, du handicap, de l'éligibilité militaire ou du statut d'ancien combattant, ainsi que d'autres caractéristiques protégées par la loi.

Required Skills

Optional Skills

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Primary Work Location

FRA Grenoble

Additional Locations

GBR Winnersh - Eskdale Road, POL Warsaw - ul. Cybernetyki

Work Shift

Chez BD, nous nous engageons fermement à investir dans nos collaborateurs - leur bien-être et leur développement, ainsi qu'à offrir des opportunités de récompenses et de reconnaissance qui favorisent une culture de la performance. Nous démontrons cet engagement en proposant un ensemble précieux et compétitif de programmes de rémunération et d'avantages sociaux dont vous pouvez apprendre davantage sur notre site Carrières sous la rubrique .

Des fourchettes de salaires ou de taux horaires ont été mises en place pour récompenser équitablement et de manière compétitive les collaborateurs, ainsi que pour soutenir la reconnaissance de leurs progrès, allant du niveau débutant aux experts dans leur domaine, et la mobilité des talents. De nombreux facteurs, tels que l'emplacement, contribuent à la fourchette affichée.

Des fourchettes de salaires ou de taux horaires offertes à un candidat retenu sont déterminées à la base de son expérience, son éducation et ses compétences, ainsi que par les lois du travail et les exigences de la Convention Collective (CBA) applicables au lieu de travail.

Informations sur la fourchette salariale

€58 000,00 - €92 800,00 EUR Annuelle