Content Marketing Manager H/F - Swan

About

Swan is Europe's embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €1.5 billion in monthly transactions for more than 150 companies-like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well : helping them send invoices, run payroll, manage inventory, and more. They're on a mission to become the central hub for managing every aspect of business life.

But when IT comes to financial workflows, there's still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

IT's a missed opportunity. Business software shouldn't just record financial activity - IT should run IT.

To learn more about us :;.In this role, you play an important role in supporting Swan's marketing strategy by planning, developing, and reporting content initiatives. You'll work cross-functionally with partners in Marketing, Growth, and Product Marketing teams to guarantee the best content reaches the right audience and the Sales team is equipped with the best content assets.

Your mission
- Develop our content strategy to educate our potential customers and evangelize embedded banking throughout verticals
- Ideate and develop high-quality content of all formats (blog articles, landing pages, email marketing, webinars, video, reports, studies and papers, surveys, etc.) with the goal of creating awareness, driving targeted traffic to our website, and increasing conversions
- Manage end-to-end content production : ideation, outlining, writing, design, and going-live. Also own the relationships for content collaboration with partners (customers) and peers in our industry.
- Create and manage a content calendar to ensure a steady stream of fresh and relevant content
- Setting the editorial guidelines to facilitate the work of freelancers and writers.
- Support the Product Marketing team on the creation of sales enablement materials (sales presentation, sales email templates...) by the team
- Collaborate with Marketing and Sales teams to identify key messaging and content needs
- Make data-driven decisions on content planning by using tools such as Dreamdata, Clearbit, Google Analytics, and Google Search Console.

You're a great match if :
- You have 5+ years of experience in content marketing, ideally in a B2B or SaaS environment.
- You're passionate about writing, and you know how to tie content initiatives to business outcomes, always considering the company's audience, their needs, and goals.
- You're a powerful storyteller across written, visual, and verbal formats.
- You have experience in research and content strategy, with a data-driven mindset for making content decisions and measure the impact.
- You have a deep interest in and understanding of the fintech ecosystem, with the ability to connect product and regulatory complexity to market needs.
- You're highly organized, proactive, and able to manage multiple priorities in a fast-paced environment.
- You have excellent collaboration skills and can work effectively with cross-functional stakeholders (e.g., product marketing managers, regional leaders)
- IT's a plus if you have experience working with CMS platforms and managing localized/multilingual content.
- You have excellent English language skills.
- Our ideal teammate : Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

IT's okay if you don't tick all the boxes - don't let imposter syndrome prevent you from applying !

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When IT comes to recruitment, we're interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan's success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

Perks of being a Swanee :
- Holidays : 25 days + RTT
- Meal Vouchers : We provide a Swile card to cover your meals on work days.
- Transport :Monthly mobility package for employees. In accordance with the company agreement for sustainable mobilities, you can now use your mobility package to pay for alternative commuting modes.
- Health insurance (mutuelle) :. This is Swan's health and welfare insurance.
- Sports : Thanks to our partnership with and, you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities.
- Hybrid remote policy : We offer the possibility of working from home for 2 days per week.
- Offsite : Once a year we gather to reconnect, deep-dive into big topics, and relax.
- This isn't a perk, IT should BE the rule, but diversity and inclusion are important at Swan. We're working hard to get better every day.

Our values :

Swan's core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity : Leonardo Da Vinci said : simplicity is the ultimate sophistication. If something's convoluted or confusing, we work extra hard to break IT down.
- Making complex things simple is what we do.

Long Term : We always play the long game, whether IT's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence : We are a team of experts who consistently GO all out to create pixel-perfect banking services and exceed our partners' expectations- whatever IT takes.

BE Human :We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, IT means caring about greater issues that affect our planet.

You can find out more about our.