CRM Specialist H/F - Primelis

Job Summary:

We are seeking an experienced and results-driven CRM (Customer Relationship Management) Specialist to join our dynamic team. With 3 to 4 years of proven experience, you will be responsible for managing a portfolio of international clients, and for designing, executing, and optimizing sophisticated CRM strategies across multiple channels.

The ideal candidate possesses a deep understanding of the marketing and customer ecosystem, a proven track record of driving significant client growth, and exceptional client relationship management skills.

Why Primelis?

Beyond a classic agency model: We combine premium consulting services with proprietary SaaS tools. Our in-house R&D teams (developers and data engineers) build cutting-edge software that amplify the impact of our Paid, SEO, and Data strategies. This makes us one of the rare agencies to offer true hybrid service + tech solutions.

An international playground: Work on large-scale budgets (€1M+) across major global markets, especially the US. You'll collaborate with ambitious brands looking to accelerate their growth worldwide.

A growth accelerator: We aim at tripling our revenue in the next 3-4 years with a clear vision to expand our US footprint. If you are looking for a high-growth journey, you are in the right place.

Key Responsabilities

- Strategic CRM Consulting:

- Serve as a trusted advisor to key clients, understanding their business objectives and translating them into comprehensive CRM strategies.
- Develop bespoke CRM roadmaps, outlining tactical execution plans for segmentation, email campaigns, marketing automation, and reporting.
- Collaborate cross-functionally with marketing, sales, and data teams to deliver integrated client solutions.
- Stay abreast of industry trends, tools, and technological advancements in customer relationship management to provide proactive insights and recommendations.
- High-end Client Relationship Management:

- Manage a portfolio of top-tier clients with an international footprint across Europe and the US markets.
- Build and maintain strong, long-term relationships with senior-level client stakeholders (Marketing Directors, Sales Directors, etc.).
- Present complex data and strategic recommendations clearly and concisely to non-technical audiences.
- Marketing Automation & Retention Strategies:

- Oversee the end-to-end management of complex CRM initiatives, from creating customer journeys to optimizing multi-channel campaigns (email, SMS, push notifications, etc.).
- Utilize CRM platforms (Klaviyo, Brevo, etc.) for database segmentation and communication personalization.
- With the support of our Data team, leverage advanced analytics tools to monitor campaign performance, identify trends, and provide actionable insights.
- Pro-active involvement in our CRM department evolution:

- Contribute to the development of internal methodologies and training programs related to customer relationship management.

- Experience:

- 3-4 years of proven experience in a similar role.
- Demonstrated experience working with scale-up and enterprise-level clients.
- Proven ability to exceed retention and performance targets on multi-market accounts.
- Soft Skills:

- Exceptional communication, presentation, and interpersonal skills.
- Strong strategic thinking and complex problem-solving abilities.
- Highly organized with meticulous attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Technical Proficiency:

- Expert-level proficiency in CRM platforms and tools (e.g., Klaviyo, Brevo, etc.).
- Strong analytical skills with the ability to interpret complex data and draw relevant conclusions about customer behavior.
- Deep understanding of the customer journey, marketing automation principles, and campaign performance analysis.

What we offer:

- Competitive salary commensurate with experience.
- Opportunities for continuous learning and professional development.
- A collaborative and supportive work environment where your expertise is valued.
- The chance to work with a diverse portfolio of exciting clients and make a significant impact.