Digital Experience & Engagement Insights Manager H/F - PSA Retail France SAS

The Digital Experience & Engagement Insights Manager is the Regional expert responsible for understanding how customers interact with Stellantis digital ecosystem and how this behaviour impacts the full commercial funnel

Role
Where and why customer engagement drops
Which digital touchpoints block progression
How landing pages, offers and CTAs impact LFAs, Leads, Offers, and Orders
How digital quality supports customer centricity, conquest and loyalty

The mission is to ensure clear, data-driven visibility on digital performance and turn digital signals into actionable commercial recommendations for Markets, Brands, Digital Operations and RMPE leadership

RESPONSIBILITIES
1. Digital Engagement Performance & Customer Journey Diagnostics
Own endtoend analysis of customer engagement across all digital touchpoints
Monitor and interpret key KPIs:
-Bounce rate
-Scroll depth
-Time on page
-Interaction and CTA engagement
-Configurator usage
-Dealer locator & stock search
Detect drops and diagnose root causes:
-Traffic / Engagement
-Offer visibility gaps
-UX friction
-Broken CTAs or forms
-Slow or unresponsive pages
Produce rapid diagnostics when funnel signals deteriorate

2. Link Digital Experience to Commercial Funnel Performance
Build the connection between: Sessions, Engagement, LFAs, Leads, Offers, Orders
Identify which digital components (creative, layout, form, traffic source) are limiting progression
Flag digital issues that directly impact:
-lead volume
-cost per lead
-conversion to offer/order
-customer satisfaction

3. Weekly, Monthly & Quarterly Reporting
Deliver digital insights in the Weekly Regional Funnel Alerts (Brand + Market)
Provide clear, concise explanations of digitaldriven performance movements
Contribute deep-dive digital analyses to:
-Monthly performance governance
-Quarterly reviews
-Commercial steering committees
Elevate critical risks and propose clear mitigation strategies

4. CrossFunctional Advisory & Commercial Recommendations
Act as digital advisor for Funnel management
Recommend concrete actions:
-Offer visibility improvements
-Landing-page restructuring
-Creative hierarchy optimizations
-A/B tests and UX enhancements
-Simplification of customer journey flow
Ensure digital experience supports:
-Customer centricity
-Conquest growth
-Loyalty reinforcement
-Sales and order intake

5. Tier 1/2 Market Support & Escalation
Provide 48h diagnostic support to Tier 1 markets (FR, IT, DE, UK, ES) and T2 markets
Investigate immediate underperformance signals and coordinate corrective actions
Track recovery and ensure issues are fully resolved

6. Collaboration With Digital Ops, CRM & Media
Work with Digital Operations to address:
-UX issues
-content updates
-routing/technical errors
Collaborate with CRM teams on lead form performance & routing

CORE SKILLS

Performance & Analytical Capabilities

Strong ability to interpret complex engagement data and customer behavior patterns.

Deep understanding of conversion barriers and UX friction.

Advanced diagnostic ability to translate digital signals into commercial implications.

Leadership & Collaboration

Ability to influence senior stakeholders without authority.

Strong communicator.

High level of autonomy and problemsolving under time pressure.

Customercentric mindset driving measurable business outcomes.

TECHNICAL SKILLS

Strong proficiency in GA4, Adobe Analytics or equivalent.

Understanding of page performance metrics & web behavior analysis.

Familiarity with UX tools preferred.

Power BI dashboard reading and insight extraction.

Strong Excel & PowerPoint storytelling.

SENIORITY LEVEL

Manager / Senior Specialist, expected to interact with:

Brand Directors, Brand Perf. Teams

Business Unit Directors

Market Managing Directors

Digital Operations Leadership

CRM/Lead Management

Media/Performance stakeholders

Media & Digital agencies

SUCCESS CRITERIA (WHAT GREAT LOOKS LIKE)

Digital experience issues detected within 48 hours and escalated with clear corrective actions.

Improvement in digital engagement KPIs (scroll, bounce, CTA, configurator usage).

Clear link established between digital quality and commercial KPIs.

Tier 1 markets show improved funnel stability due to rapid digital fixes.

Performance Hub recognized for best-in-class crossfunnel insights.

Markets adopt a consistent digital performance methodology across G10.