Brand Manager H/F - Mars

Description de poste:

Location : Haguenau ou Paris

Segment : Mars Wrigley France

Contract Type : CDD jusqu'à fin mars 2027

The Brand Manager plays leading role in key business processes, proactively participates in business conversations with Management team members.

What are we looking for?

- University Degree, preferably in Business/Marketing/Brand Management
- Solid experience in brand marketing in international FMCG companies (minimum 4 years)
- Experience in Brand Manager role not less than 2 years
- Excellent project management skills
- Good analytical, presentation and communication skills
- Ability to manage several different and complex projects at the same time
- Fluent in English & French

What will be your key responsibilities?

- Identify growth sources and create the brand strategy for next 5 years
- Lead annual marketing plan
- Build brand innovation pipeline (product & packaging innovations)
- Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
- Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
- Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

- You will join the most iconic segment of Mars and the world's largest chocolate manufacturer, which includes M&Ms, Snickers, Twix, Maltesers, Freedent, Airwaves and Be-Kind cereal bars
- In Haguenau, you will work on the site of the largest M&M's factory in Europe and the second largest in the world
- In Haguenau, you will work on a unique site, in the heart of the Haguenau forest, with the bonus of a co-working space shared with the Mars Global Services teams, ideal for creating great synergies!