Senior Data Analyst - Marketing Analytics M H/F - Ubisoft

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin's Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you're passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!
The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives. The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversionWHAT YOU'LL DOUnderstand the business objective and marketing initiatives to identify the key success metrics that help evaluate the performance towards the objectivesBe a thought leader and spearhead data driven decision making amongst stakeholders.Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.Communicate insights and discuss recommendations with brand teams and cross functional partners.

4+ years of proven analytical skills such as ability to analyze raw data, draw conclusions, and develop actionable insights. The majority of the experience should be inin paid media and marketing analytics.Experience in marketing or performance analytics roles for paid media, content creators.Experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Power BI;Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.Experience with statistical methods such as regression and hypothesis testingFluentin French and English