Senior Brand Manager - Brand Architecture & Activation Apéritifs H/F - Pernod Ricard

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Senior Brand Manager - Brand Architecture & Activation Apéritifs ! You will be basedatThe Island, our office in central Paris.

You willlead themanagement and brand activationofRamazzotti(&Italicus)withtheobjectiveto constantly enhance the brand's value proposition and grow the business.

Your key missions:

Brand Strategy:

- Contributeto the definition and development ofRamazzotti'sstrategyin line with the Aperitif portfolio's ambitionwhile leading initiatives to bring to life the brand positioning.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and activation across allchannelsand markets.
- Act as themarketing point of contact for theglobalItalicusteam, based in London,and ensure thatthe brandstrategy isaligned and contribute to the Aperitif inflexion.

Brand World:

- In collaboration with theCoE, develop a compelling brand world that reflects the essence of the brand and engages consumers.
- Develop brand visual identity guidelinesfor alltouchpointsandcollaboratewithcreativeteamto produce high-quality content thatbringsthe brand world to life.

Brand Activation

- Lead the development of brand experience and activation platforms / guidelines to marketsthat resonate with target audiences and enhance brand visibility.
- Managethe brand POSM catalogue and collaboratewith the shopperCoEtodevelopmerchandising and market guidelinesto win in the L3F.
- Collaborate with markets co on development - especially drive ones and track the performance to build optimized plans

Portfolio management:

- Collaborate with the innovation and RTD teams to develop product initiatives (NPD, Non-alcand RTDrangesextension) while ensuring alignment with brand positioning and consumer needs.
- Manage the brand portfolio (restages,labels,formats) and drive sustainable growth (enhancement / rationalization of the range, design to sustainable value projects).
- Act as key marketing point of contact forRamazzotti'sops team in Italy for the brand projects-related.

MarketAccelerationsupport

- Act as main marketing contact for all markets, incl. regular follow-ups with main markets
- Support business development (onboarding / launch of other markets, market activation updates, performance follow ups, key business meetings preparation, etc.)

Transversal:

- LeadIBP process forRamazzotti, coordinate forItalicus
- Champion central A&P process for the Aperitif architecture & activation team

If you recognize yourself in the description below,don'twait to apply!

Functional capability:

- You haveminimum5+years ofexperience in brand management.
- Brand Strategy Development, Portfolio Planning and New Product Development experience
- Project management
- Market& Consumer Insights
- Business Strategy / PortfolioGrowth
- VisualBranding
- You speak English fluently,French and/orItalian is a plus.

Leadershipcapability:

- Collaborative mindset
- Excellent communication skills
- Cross Function team and stakeholder management
- Creative problem-solving
- StrategicThinking

Wait,there'smore...

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events...

Pernod Ricard is committed to offering equal opportunities to all talents.Ourrecruitmentmethodsfocusonskillsandcompetencies.

Date de fin de publication :

Date prévisible d'embauche :
2026-04-06

Date de fin d'emploi envisagée :